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Modality Expands Content Offering for modalityBODY iPad™ App with Three Popular Anatomy Flash Card Products from Lippincott Williams & Wilkins

8/11/2010 by Press Room, Modality

Clemente’s Anatomy Flash Cards, Moore’s Clinical Anatomy Flash Cards, and Rohen’s Photographic Anatomy Flash Cards available now for In App Purchase

Durham, NC -- August 11, 2010 -- Modality, Inc. today announced the release of three new premium content sets for use in the modalityBODY App for iPad. Clemente’s Anatomy Flash Cards, Moore’s Clinical Anatomy Flash Cards, and Rohen’s Photographic Anatomy Flash Cards, all published by Lippincott Williams & Wilkins, are now available for In App Purchase via the modalityBODY Store.

The free modalityBODY App allows users to organize, annotate, search and store thousands of medical images and create custom image collections for study and reference.

Users may create their own medical image reference library from world-class, commercially available anatomical and medical imaging atlases and flash cards, as well as clinical case images and notes created by users themselves or drawn from publicly available open source databases.

Images may be annotated with custom labels to identify anatomical structures and mark important features. As images and notes are added to modalityBODY, they are simultaneously added to the app’s local database, which can be searched to locate specific anatomical landmarks and data points anywhere within the user’s entire modalityBODY library. From Image Mode, users may toggle to Page Mode, which displays content as it appears on the printed page, preserve the page layout, tables and contextual notes that the authors, editors and publishers created for the original source materials. Fast access to Google, Wikipedia, and PubMed for additional information on specific structures is available with a network connection.

“Lippincott Williams & Wilkins and Modality have been partners in delivering mobile medical education applications since 2006, and we are excited to expand on this relationship for iPad,” says Susan Driscoll, CEO of the LWW’s Professional and Education Business Unit. “Putting our trusted content on the iOS platform to meet health professionals’ growing technology needs will ultimately result in better trained professionals and improved patient care.”

S. Mark Williams, Ph.D., CEO of Modality, added, “Modality has been designing learning apps exclusively for Apple mobile devices for years, beginning with the clickwheel iPod. The evolution of the user experience over that time has been remarkable, and iPad is a huge step forward for content publishers and software engineers alike. The transformation of LWW’s excellent content for use in modalityBODY, along with our series apps for iPhone and iPod touch, demonstrates the viability of mobile, digital devices as integral education and training tools for health sciences students and professionals.”

The modalityBODY App for iPad is available for free from the App Store on iPad or at A variety of paid and free premium content sets are available for In App Purchase or download from within the app.

For more information on Modality’s complete catalog of health sciences training and reference apps for iPhone, iPod touch and iPad please visit