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Frommer’s Travel Guides Now Available on Apple iPhone® and iPod® Touch

8/10/2008 by Press Room, Modality

The popular travel guidebooks for New York, San Francisco, London and Paris are the newest additions to the Modality line of mobile learning and reference titles

DURHAM, N.C. August 10, 2008–Modality, the leader in transforming premium, branded learning and lifestyle content for personal handheld media players, has begun releasing Frommer’s® Portable Travel Guides for iPhone® and iPod® Touch. Frommer’s® is the market leader in travel guides, and a branded imprint of Wiley Publishing, Inc, helping novice and world-class travelers navigate their journeys with ease.

The 2008 editions of Frommer’s New York, San Francisco, London and Paris are available for purchase and download on Apple.com via the new Apple App Store and on iTunes for $9.99. Additional Frommer’s guides are scheduled for release by Modality in late 2008. The fresh and innovative digital editions of the trusted print books are locally stored on iPhones and the iPod Touch, allowing users to quickly browse ad-free content without an internet connection. Frommer’s for iPhone features local travel tips, restaurant and hotel reviews, and bonus features such as location-based services, interactive maps, and web and phone links, all instantly accessible with the flick of a finger using the unique touchscreen interface.

“The Frommer’s titles offer travelers the same high-quality, reliable information as the popular paperback guides, but in a completely new way,” according to S. Mark Williams, Ph.D, Founder and CEO of Modality. “Most travelers are already carrying these personal media devices with them. The expanded functionality of the iPhone and iPod offers ease of use and unlimited information at consumers’ fingertips, greatly enhancing their overall travel experience.”

Experts predict more than 10 million iPhones and millions more iPod Touches will be sold by the end of 2008. “Frommer’s is the go-to resource for millions of travelers every year,” said Larry Olson, Vice President and Marketing Director, Professional/Trade, Wiley. “There’s no doubt technology is changing the way we travel, and by partnering with Modality to bring Frommer’s to the iPhone, we are positioning our content to appeal to the most savvy pleasure and adventure seekers in the marketplace.”